#GOOGLE ADWORDS EDITOR 12 TUTORIAL PLUS#

Google says its changes better align Editor with the search engine’s ethos on material design. New designĪdvertisers switching from an older version of Editor to the new look 12 will notice a different overall look and feel to the Editor experience. This means less time spent waiting for accounts to download as Editor is updated. Google has turned up the speed for AdWords Editor 12, with new editor versions transferring more data.

When you use this rule, AdWords Editor will let you know which campaigns or ad groups don't meet this best practice before you post changes.” Faster account downloads Google’s blog post gives the following example, “Our best practices suggest showing search ads with four or more sitelinks. Campaign violations can therefore be amended before being published on the live account. Advertiser can use this tool to check that changes made to ads conform with AdWords best practice before a change is published. Custom rules for high-performance campaignsĬustom rules makes it easier for advertisers to check for campaign features which don’t align with best practice. In its official blog post announcing the new Editor, Google previewed the key facets of Editor 12.

#GOOGLE ADWORDS EDITOR 12 TUTORIAL PLUS#

Notable features include faster account downloads, custom rules functionality, changes to bidding and uploads plus new customization fields for responsive ads. The latest version of AdWords Editor features a fresh new design intended to make it easier for advertisers to manage accounts at scale.

Google adwords editor 12 tutorial